Exposing Daniel's 5 million LinkedIn impressions

Transcription

Daniel: Real quick, Matt and I have 10 minutes for our next call, but we're gonna play a fun game that I just thought of called Guess the Impressions, where we're gonna pull up my LinkedIn post and Matt is gonna guess how many impressions it has based on the likes, comments, and reposts. Okay, let's get started, Matt. The first post... Let's do it. The first post is gonna be the Sheetz one right here on the left. Sheetz isn't just a gas station, they've quietly built a $14 billion empire through smart investments in technology. 73 and 34 comments. Matt: Wow. Well, I can see there's a lot of engagement, but as I've learned, engagement doesn't always necessarily equate directly to impressions. But I do like, I do like this hook because it opens a curiosity loop because now I'm wondering, what do you mean Sheetz isn't just a gas station? What else are they? And then you're leaving a very large number, a $14 billion empire through smart investments in technology. So that actually gets me pretty curious. So I would be willing to bet that a lot of people hit show more, which would be a positive signal for the LinkedIn algorithm. So I'm gonna guess that this has at least 50,000 impressions, probably higher than that. You know, maybe it's like 60 or 70, but yeah, I think this is a solid one. Daniel: Let's see. Actually, you know what? Guess the uh the LinkedIn is the next TikTok one too while you're at it and I'll shut both at the same time. Matt: Okay, LinkedIn is the next TikTok for reasons. Okay, so this is interesting. I can see that, you know, your, your hook is essentially opening with a slightly controversial thought-provoking statement of, oh, LinkedIn is the next TikTok. So that kind of opens the loop of, what does he mean? And I want to learn more. And I can see the first reason is the use case is expanding, but I can't really see the rest of it. So that's kind of compelling me to click. 65 likes, though, that's a lot lower engagement than the Sheetz post. I'm actually not sure about this one. I feel like this may have less impressions. So maybe 20,000 for this one. Let's see. Daniel: See, 49. Look at that huge difference. Oh my gosh. Okay, this is, this is fascinating. So we've almost got equal impressions, but the engagement, the difference in engagement is so stark. Literally 10X nuts. I, let's, okay, Matt, close your eyes. We're gonna go to... Matt: My eyes are closed. Daniel: Guess the If I Were CEO of Chipotle one. And let's do the Dutch. The CEO of Chipotle and the Starbucks just reported earnings, those two. Matt: Okay, I know... So this is kind of cheating, but I think, I'm pretty sure your CEO Chipotle one went like mega viral. So I'm gonna guess this has at least 200,000 impressions. And sorry, you wanted me to guess Dutch Bros as well? Daniel: Starbucks here. Starbucks just reported earnings, four takeaways from their Q2. So the fascinating thing about the Starbucks one is it has much lower engagement. And honestly, the hook is less compelling to me. Matt: The, if I were CEO line, I think is a great format because it instantly makes people wonder, okay, first of all, like, who is this guy? Why is he proposing if you were the CEO of Chipotle? But then also, like, I'm curious what you're actually proposing, right? So I think the Starbucks just reported earnings line is kind of more news-esque, a little bit more generic sounding. It sounds kind of just like, you know, Bloomberg or something. And I'm honestly not that... Well, let me take a look at that photo. It's kind of small. I can't really tell what the photo is, but it looks like a picture of the Starbucks CEO. Daniel: Yeah, it's just a picture of Brian Nichol with a little bit of text in my signature gradient as well. Okay, interesting. Unrelated, but I'm pretty sure Brian Nichol worked at Chipotle as well. Matt: He did. I think that the... My gut reaction is just telling me that the CEO of Chipotle post got more impressions than the Starbucks one. So I'm gonna guess 200,000 impressions on Chipotle. And then for Starbucks, I'm gonna guess maybe 50,000. Daniel: All right, that 267 and 125. All right, so I'm undershooting. You're up here with me at 190 for 87, which is crazy that, like, this Texas Roadhouse one can get 10X the amount of likes and it can have the same amount of impressions. And this one has more comments. See, that's so interesting to me because it has more comments, but essentially a 10th of the likes compared to Texas Roadhouse. I'm curious to see how many shares it has too while we're at it. Because everyone talks about the saves, saves and sends. This one has 74 saves, 10 sends. Matt: Let's check out the Chipotle one. How many saves do you think? 62 and 59? Wow, that's a lot. Daniel: Mm-hmm. All right, that'll play. Okay, let's do one more before we hit it. Oh-ho. Matt: All right, let's try these three. We have a Starbucks' Q3 earnings call, a podcast with Eric Wei, and a post about the German family that touches one-seventh of the world's coffee beans. Oh man, this is a tough one right here. With two likes, the Starbucks one. But the, here's the thing, right? The previous Starbucks, which was what, Q4? Or was that Q2? No, that was Q2. That was Q2. So Q2, if I remember correctly, had 150,000 impressions, but it had more likes. But two, man, two likes is kind of tough. I'm guessing it's less than 150,000 impressions. This one's probably closer to 50,000 impressions. Daniel: Now, the fascinating thing, though, to me is that the image looks identical. The hook looks identical. The only thing difference is that maybe whatever you wrote below Show More is different. But yeah, the two likes is, I'm just, I just can't overlook that. That's way too low for this kind of a post, I feel like. So I'm gonna guess at best 50,000 impressions. Now, the German family that touches one-seventh of the world's coffee beans, that's a pretty compelling hook. I like that. That makes me curious. I would wanna click this. However, how does it only have seven comments, even with 258 engagements? Hmm. Matt: I think this got decent impressions, if I had to guess. I'm gonna say this has at least 100,000 impressions. Let's say 130,000 impressions for this. Now, the third one, Eric Wei. Eric Wei's got the most comments out of this bunch. It's got 50, 63 likes. And I also know that I probably engaged with this post, so it probably reached my audience as well. So I'm guessing this has probably pretty high impressions, if I had to guess. I'm gonna say that this one probably had 160,000 impressions. So just to recap, I'm guessing 50,000 impressions for Starbucks. I'm guessing 130,000 for German. And then 150 for, or sorry, 160 for Eric Wei. Let's see. All around 20K. What? I was so off. Crazy a post with two likes, no comments, can get 18,000 impressions. Nuts. That's ridiculous, man. I need to see what that post was actually about because 18,000 impressions with just two likes is way too low. The algorithm, it doesn't just reward how many people engaged. It's obviously other things. The LinkedIn algorithm is no longer the same as it was. I think this photo is obviously just like a banger photo and that's probably why, but yeah, I don't know. I mean, let's, we can see the analytics of it. Fascinating. Well, clearly. One save. Nuts. Clearly, being able to write LinkedIn posts does not equate to being able to guess LinkedIn impressions. I don't think I've hit any of the, I don't think I was close to any of those there, but uh. That was, that was fascinating. And next time, we'll, we'll have to have Daniel guess the impressions on some of my posts and we'll see if he does better than I did. Thank you for playing this fun game. And we appreciate your support. Peace.