Marta Rus: how to stand out on LinkedIn in the age of AI

Intro

From solo traveling India for six months to building a personal branding business, Marta Rus isn't teaching typical marketing tactics. In this conversation, Marta breaks down her "Heart-Led Founder" model: using deep authenticity and vulnerability to bypass the noise on Instagram and stand out to the 1% of users actually posting on LinkedIn. We debate the role of AI in creative writing (and why she still writes her first drafts by hand), discuss the "Soul Meter" concept for content, and share why sending voice notes in DMs is the highest ROI networking strategy you aren't using. If you want to build a personal brand that feels authentic rather than just purely strategic, this episode is for you. Connect with Marta: https://www.linkedin.com/in/happiness-coaching Go to connectionaccepted.com and put in your email if you want to be in a future creator help hotline episode. For sponsorships or business inquiries reach out to connectionaccepted@gmail.com Join Matt & I as we build a $10M Podcast: Subscribe on YouTube Listen on Spotify: https://open.spotify.com/show/3oeHvC5O1oSqIw428DpTHX?si=wy5JJTUvQ96a01xoRqeHG Listen on Apple: https://podcasts.apple.com/us/podcast/connection-accepted/id1844434065 Our LinkedIn: https://www.linkedin.com/company/connection-accepted/